History
Coupé-cousu was founded in 2008 with one goal in mind: to design real clothes for the urbanite constantly on the move. With no formal training in fashion design and little more than pure heart and love for menswear, Xie Shangqian & Alex Yeo began creating their first shirts. Their fascination with traditional tailoring and appreciation of something laboriously handmade cemented the label's approach to fashion - design built upon the foundation of classic craftsmanship.
We approach menswear quite pragmatically. We always try to marry form and function, never get carried away with design for design’s sake. We like the idea of engineering details, tinkering with the garment’s construction and combining tech and classic materials for contrast and depth. We want to create sensible clothes that are easily worn by the mobile man; someone who wants an interesting and versatile wardrobe that takes him places.
In 2009, Coupé-cousu was selected as one of twenty-five young designer labels to participate in the inaugural Fashion Incubator Project helmed by SPRING Singapore, TaFf and Parco Singapore.